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Commercial template

Commercial Video Production Schedule Template

Organize product hero shots, lifestyle footage, talent scenes, details, behind-the-scenes content, and social cutdowns across a two-day commercial shoot.

Free account included. No credit card required.

2

shooting days

6

starter rows

4

activity types

Built for real planning

A practical structure you can replace with your production

Commercial shoots often produce several deliverables from the same production day. This template separates primary campaign coverage from detail shots and platform cutdowns so the team can protect the hero assets before moving into supporting content.

Product commercials
Branded content
Agency productions
Social campaign shoots
Schedule preview

Everything created by this template

These are the actual starter days and rows CinePlan creates. Times and descriptions remain fully editable.

Day 1

Hero Shots

3 activities
Product hero shots: key anglesProduct Shot

morning

8:00 AM – 11:00 AM
Lifestyle shots: product in useLifestyle

day

11:30 AM – 2:30 PM
Talent scenes: spokesperson / testimonialTalent

afternoon

3:00 PM – 6:00 PM

Day 2

Cutdowns & Details

3 activities
Detail close-ups: textures & featuresDetail

morning

9:00 AM – 11:30 AM
Behind-the-scenes contentLifestyle

afternoon

12:30 PM – 2:30 PM
Social media cutdowns: vertical & squareProduct Shot

afternoon

3:00 PM – 5:00 PM

What you get

  • A hero-shot day for product, lifestyle, and talent coverage
  • A second day for details, behind-the-scenes footage, and cutdowns
  • Activity types that separate product, lifestyle, talent, and detail work
  • A schedule designed around multiple campaign deliverables

Planning tips

  1. 1Mark the must-deliver hero shots before adding optional social coverage.
  2. 2Group setups that share lighting, lenses, surfaces, and talent.
  3. 3List every required aspect ratio in the row notes before filming cutdowns.

Make this schedule fit your production

Open the template in CinePlan, replace the examples, and keep the complete production plan together.

Use template free